Controversial Topic: Do We Need Another Ayurvedic Skincare Brand?

Welcome to the Kritti Essentials Blog! Where we discuss the good the bad, the new the fad and everything in between.

"With Korean and Western skincare taking the world by storm is Indian skincare a match to these trendsetting products?"

As a natural Ayurveda based skincare brand we often face comparison with Korean Skincare or Western Skincare, as to which is better. At Kritti Essentials we believe in facts over beliefs. Being a avid skincare lover myself i have tried every possible skincare out there be it hyaluronic acid, Vit C, retinols or Korean serums, sheet masks and sunscreens. With products performing exceptionally well i realised we were missing something.

"The difference? Instead of quick fixes my skincare actually began to heal!!"

Western skincare gave me quick results but skip a day, and my skin would revolt. My natural glow felt synthetic, and the ingredient lists on the products started to read like a chemistry textbook. Korean Skincare gave the glow but didn't adapt well to the changing needs of my skin with changes in Indian climate.

Good Skin Starts from Within

Then, I found my way to Ayurveda—a 5,000-year-old science that looks at beauty from the inside out. Ayurveda seeks balance. It doesn’t just ask, “What’s wrong with your skin?” but instead, “What’s wrong with your life?” Whether it’s stress, diet, or even seasonal changes, Ayurveda offers holistic solutions.

I began using products with natural ingredients like turmeric, sandalwood, and neem. These weren’t just trendy ingredients—they had been cherished for centuries. The difference? Instead of quick fixes, my skin began to heal. My acne scars faded not because of an acid peel, but because of the regenerative properties of saffron and manjistha. My skin felt nourished, not stripped, thanks to the moisturizing magic of ghee and almond oil.

Kritti Essentials Organic Bath & Body Range

Personalized Skincare for your every need

What I love most about Ayurvedic skincare is how personalized it is. My dosha, or body type, guides my choices. When my skin feels oily, I turn to cooling ingredients like rose and aloe vera. During the dry winter months, I use rich, warming ingredients like sesame oil and ashwagandha. Ayurveda honors the fact that skincare isn’t one-size-fits-all—it’s a living, breathing practice that changes with me.

This lead to the birth of Kritti Essentials, where we wanted to create simple effective skincare which had something for everyone, for every season and every age. Our products don't follow trends but needs of our customers. Hope you are readers also join us in the journey of creating an inclusive brand that will become a part of your journey. We urge you to subscribe and also send in any questions or topic that you would like for us to discuss.

With Love

Kritti Essesntials

XOXO